Australian cryptocurrency exchange BTC Markets has partnered with the country’s No. 2 tennis star Ajla Tomljanovic ahead of the Australian Open to release limited edition non-fungible tokens (NFTs).
- The NFTs will be in the form of Proof of Attendance Protocol, akin to a digital concert ticket stub proving attendance, that will allow owners to compete for a face-to-face meeting with Tomljanovic.
- According to BTC Markets, the exchange is attempting to “break fresh ground” in terms of appealing to more female investors.
- Female investors on BTC Markets increased by 172% over the past year, compared to growth of under 80% for men.
- The Australian Open is also releasing its own set of NFTs that tracks game metadata as well as an immersive metaverse version of the tournament to be held in top metaverse project Decentraland.
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