Author: Fast Company

After a year of mania about Bored Apes, buying the Constitution, Elon Musk and dog-themed cryptocurrency coins, and all the rest, legions of crypto brands would storm the gates of Super Bowl advertising to announce themselves on mainstream brand marketing’s biggest stage. Of course, it didn’t quite turn out that way. The game did feature major new commercials for Coinbase, FTX, eToro, and Crypto.com, an NFT integration by Bud Light, and Binance danced around the sidelines creating a social campaign that rolled out before and during the game. Not quite a tidal wave of crypto, but enough to illustrate the…

The metaverse is in turmoil, and it hasn’t even been built yet. Facebook, now Meta, recently announced plans to lay the foundation for a grand new digital world. These intentions have been met with skepticism, especially in the wake of former Facebook employee-turned-whistleblower Francis Haugen’s revelations—the latest in a growing list of controversies. Consider the litany of ongoing issues with social media—the highlights include, but certainly are not limited to, questionable user data privacy, slapdash UX design, and a deeply flawed notion that any engagement is good. Do we really want these platforms designing an even bigger, more complicated house,…