Former UCLA football athlete Cordell Broadus is championing his own lane of innovation in the cryptocurrency and nonfungible token (NFT) industries. The new play-2-earn (P2E) gaming app Doge Dash tapped Cordell Broadus as its’ first-ever creative director to oversee its brand and artistic framework.
Following his withdrawal from a career in sports, Cordell Broadus is now more interested in the rapidly growing billion-dollar digital industry. The 24-year-old entrepreneur is the inspiration behind his father, Snoop Dogg’s prolific rise and participation in the NFT and crypto movement.
A proud holder of 1 Bored Ape and 2 Mutant Apes, Cordell Broadus who daps into the art, has released a series of sold-out NFT projects.
Founded by Grammy-nominated producer and director Paul Caslin, Doge Dash is a Super Mario-inspired play-2-earn game where players simply collect coins that can easily be transferred directly to their crypto wallets.
“I do not doubt that Cordell will help shape the future of NFTs and Crypto Gaming culture. We are delighted to welcome him to the Doge Dash family,” Paul Caslin said in a statement released this week.
Paul and Cordell will focus heavily on introducing cryptocurrency, creating an education ecosystem, and building generational wealth for the inner-city families. Cordell will be tasked with making the Doge Dash brand a household name through a series of NFTs, TV shows, merchandise, and gaming projects.
“Dogedash is the next step in the evolution of gaming … the potential is limitless and I couldn’t be more excited about being a part of it,” Paull said.
In celebration of its official launch, Doge Dash is hosting the Broadus family at the Crypto.com Arena on Christmas Day at the LA Lakers vs. Brooklyn Nets game.