Some 100 million Americans will watch the Super Bowl on Sunday. That means 200 million eyeballs on the 30 second spots that are going for as much as $7 million a pop, a record, according to NBC Universal.
In 2000, roughly a dozen dotcom firms took out Super Bowl ads. About half went bankrupt within two years, including the iconic Pets.com nine months later.
Those spots averaged $2.1 million, says Ad Age. Adjust for inflation, and that’s $3.5 million, or half the price some firms are paying this year.
But crypto, like the dotcom boom, is based on speculation. If there are any signs of overexuberance read more , perhaps buying the Super Bowl spot is the most concerning one.
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